Advertising: principles and practice (Record no. 8907)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00440nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2006 xx 000 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070.40294 P61;2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells, William |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising: principles and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2006 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 834 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising - Management |
| 9 (RLIN) | 666 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising.Mass media. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Exchange Rate | Total Checkouts | Full call number | Barcode | Date last seen | Net Price | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 01/09/2010 | NATIONAL BOOK CENTRE | RS | 525.00 | 1.00000 | 070.40294 P61 | 23993 | 17/10/2022 | 446.25 | 01/09/2010 | Books | 2006/26/8/2010 | |||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 01/09/2010 | NATIONAL BOOK CENTRE | RS | 525.00 | 1.00000 | 070.40294 P61;1 | 23994 | 17/10/2022 | 446.25 | 01/09/2010 | Books | 2006/26/8/2010 | |||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 01/09/2010 | NATIONAL BOOK CENTRE | RS | 525.00 | 1.00000 | 070.40294 P61;2 | 23995 | 17/10/2022 | 446.25 | 01/09/2010 | Books | 2006/26/8/2010 |