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Advertising: principles and practice

Wells, William

Advertising: principles and practice - 7th ed. - New Delhi Pearson Education 2006

Subjects--Topical Terms:
Advertising
Advertising - Management
Advertising.Mass media.

Dewey Class. No.: 070.40294 P61;2

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Dr. Bhim Rao Ambedkar College Library

(University of Delhi)

Advertising: principles and practice