Advertising, Brands and Consumer Behaviour : The Indian Context (Record no. 7829)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00485nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2020 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353883928 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 R0;4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S Ramesh |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, Brands and Consumer Behaviour : The Indian Context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage Publication India Pvt. Ltd |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | (PB)xiv, .., I-7 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 9 (RLIN) | 1997 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer protection |
| 9 (RLIN) | 2197 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Exchange Rate | Total Checkouts | Full call number | Barcode | Date last seen | Net Price | Bill Date | Koha item type | Bill Number | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 16/06/2022 | Gunja Book Service | RS | 475.00 | 1.00000 | 658.8342 R0;1 | 44924 | 17/10/2022 | 403.75 | 16/06/2022 | Books | 816/14.03.2022 | ||||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 16/06/2022 | Gunja Book Service | RS | 475.00 | 1.00000 | 658.8342 R0 | 44925 | 17/10/2022 | 403.75 | 16/06/2022 | Books | 816/14.03.2022 | ||||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 16/06/2022 | Gunja Book Service | RS | 475.00 | 1.00000 | 658.8342 R0 | 44923 | 17/10/2022 | 403.75 | 16/06/2022 | Books | 816/14.03.2022 | ||||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 16/06/2022 | Gunja Book Service | RS | 475.00 | 1.00000 | 658.8342 R0;4 | 44927 | 17/10/2022 | 403.75 | 16/06/2022 | Books | 816/14.03.2022 | ||||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 16/06/2022 | Gunja Book Service | RS | 475.00 | 1.00000 | 1 | 658.8342 R0;3 | 44926 | 06/11/2023 | 403.75 | 16/06/2022 | Books | 816/14.03.2022 | 01/11/2023 |