Consumer behaviour and branding : concepts, readings and cases : the Indian context (Record no. 5816)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00487nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2009 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131722367 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 P92;2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S Ramesh |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour and branding : concepts, readings and cases : the Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | (PB)xv, 607 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 9 (RLIN) | 1997 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer protection |
| 9 (RLIN) | 2197 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Exchange Rate | Total Checkouts | Full call number | Barcode | Date last seen | Net Price | Bill Date | Koha item type | Bill Number | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 12/03/2018 | Gunja Book Service | RS | 599.00 | 1.00000 | 658.8342 P92 | 37334 | 17/10/2022 | 509.15 | 12/03/2018 | Books | 576/3-2-2018 | ||||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 12/03/2018 | Gunja Book Service | RS | 599.00 | 1.00000 | 1 | 658.8342 P92;1 | 37335 | 13/07/2023 | 509.15 | 12/03/2018 | Books | 576/3-2-2018 | 12/06/2023 | ||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 12/03/2018 | Gunja Book Service | RS | 599.00 | 1.00000 | 658.8342 P92;2 | 37336 | 17/10/2022 | 509.15 | 12/03/2018 | Books | 576/3-2-2018 |