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Consumer behaviour and branding : concepts, readings and cases : the Indian context

Kumar, S Ramesh

Consumer behaviour and branding : concepts, readings and cases : the Indian context - New Delhi Pearson Education 2009 - (PB)xv, 607

ISBN: 9788131722367

Subjects--Topical Terms:
Consumer behavior
Consumer protection

Dewey Class. No.: 658.8342 P92;2

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Dr. Bhim Rao Ambedkar College Library

(University of Delhi)

Consumer behaviour and branding : concepts, readings and cases : the Indian context