Marketing management: text and cases in Indian context (Record no. 15594)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00510nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2012 xx 000 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 Q2;1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Karunakaran, K |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: text and cases in Indian context |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Himalaya Publishing House |
| Date of publication, distribution, etc | 2012 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 627 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - Management |
| 9 (RLIN) | 573 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - Management - Case Studies |
| 9 (RLIN) | 353 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Exchange Rate | Total Checkouts | Full call number | Barcode | Date last seen | Net Price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 19/11/2012 | Himalaya Publishing House | RS | 450.00 | 1.00000 | 658.8 Q2 | 27702 | 17/10/2022 | 360.00 | 19/11/2012 | Books | |||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 19/11/2012 | Himalaya Publishing House | RS | 450.00 | 1.00000 | 658.8 Q2;1 | 27703 | 17/10/2022 | 360.00 | 19/11/2012 | Books |