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Marketing management: text and cases in Indian context

Karunakaran, K

Marketing management: text and cases in Indian context - 3rd rev. ed. - New Delhi Himalaya Publishing House 2012

Subjects--Topical Terms:
Management
Marketing
Marketing - Management
Marketing - Management - Case Studies

Dewey Class. No.: 658.8 Q2;1

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Dr. Bhim Rao Ambedkar College Library

(University of Delhi)

Marketing management: text and cases in Indian context