FCB-ULKA brand building advertising: concepts and cases (Record no. 15532)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00396nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2011 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070223943 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 P11;1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, M G |
| 245 ## - TITLE STATEMENT | |
| Title | FCB-ULKA brand building advertising: concepts and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | McGraw Hill |
| Date of publication, distribution, etc | 2011 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 834 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Title |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Exchange Rate | Total Checkouts | Full call number | Barcode | Date last seen | Net Price | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 02/12/2016 | Shivalik Prakashan | RS | 605.00 | 1.00000 | 659.1 P11 | 34836 | 17/10/2022 | 514.25 | 02/12/2016 | Books | 1252/18-10-2016\ | |||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 02/12/2016 | Shivalik Prakashan | RS | 605.00 | 1.00000 | 659.1 P11;1 | 34837 | 17/10/2022 | 514.25 | 02/12/2016 | Books | 1252/18-10-2016\ |