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FCB-ULKA brand building advertising: concepts and cases

Parameswaran, M G

FCB-ULKA brand building advertising: concepts and cases - New Delhi McGraw Hill 2011

ISBN: 9780070223943

Subjects--Topical Terms:
Advertising
Title

Dewey Class. No.: 659.1 P11;1

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Dr. Bhim Rao Ambedkar College Library

(University of Delhi)

FCB-ULKA brand building advertising: concepts and cases