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Social marketing: influencing behaviors for good

Lee, Nancy R

Social marketing: influencing behaviors for good - 4th ed. - New Delhi Sage Publications 2012

Subjects--Topical Terms:
Marketing
Marketing environment
Marketing challenges
E-Marketing
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Dewey Class. No.: 658.8 Q11;2

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Dr. Bhim Rao Ambedkar College Library

(University of Delhi)

Social marketing: influencing behaviors for good