000 00487nam a2200157Ia 4500
008 220901s2009 xx 000 0 eng d
020 _a9788131722367
082 _a658.8342 P92;2
100 _aKumar, S Ramesh
245 _aConsumer behaviour and branding : concepts, readings and cases : the Indian context
260 _aNew Delhi
_bPearson Education
_c2009
300 _a(PB)xv, 607
650 _aConsumer behavior
_91997
650 _aConsumer protection
_92197
942 _2ddc
_cBK
_01
999 _c5816
_d5816