000 | 00487nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 220901s2009 xx 000 0 eng d | ||
020 | _a9788131722367 | ||
082 | _a658.8342 P92;2 | ||
100 | _aKumar, S Ramesh | ||
245 | _aConsumer behaviour and branding : concepts, readings and cases : the Indian context | ||
260 |
_aNew Delhi _bPearson Education _c2009 |
||
300 | _a(PB)xv, 607 | ||
650 |
_aConsumer behavior _91997 |
||
650 |
_aConsumer protection _92197 |
||
942 |
_2ddc _cBK _01 |
||
999 |
_c5816 _d5816 |