000 00492nam a2200181Ia 4500
008 220901s2022 xx 000 0 eng d
020 _a9789391566739
082 _a658.85 R2;4
100 _aKapoor, Neeru
245 _aConcept Building Approach to Advertising and Personal Selling
250 _a3rd ed.
260 _aIndia
_bCengage Learning
_c2022
300 _a(PB)xiv, 329
650 _aMarketing
_9627
650 _aAdvertising
_9834
650 _aSelling
_91627
942 _2ddc
_cBK
_07
999 _c3120
_d3120