000 | 00492nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 220901s2022 xx 000 0 eng d | ||
020 | _a9789391566739 | ||
082 | _a658.85 R2;4 | ||
100 | _aKapoor, Neeru | ||
245 | _aConcept Building Approach to Advertising and Personal Selling | ||
250 | _a3rd ed. | ||
260 |
_aIndia _bCengage Learning _c2022 |
||
300 | _a(PB)xiv, 329 | ||
650 |
_aMarketing _9627 |
||
650 |
_aAdvertising _9834 |
||
650 |
_aSelling _91627 |
||
942 |
_2ddc _cBK _07 |
||
999 |
_c3120 _d3120 |