000			01666 a2200157 4500
020			_a9789001749842
082			_a658.872 _bR22
100			_aVisser, Marjolein, Sikkenga & Berry, Mike
245			_aDigital marketing fundamentals
250			_a2nd
260			_bNoordhoff Uitgevers, Netherlands _c2022
300			_aPB;649
500			_a Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, isdiscussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
650			_aInternet marketing. Marketing--Management.
942			_2ddc _cBK _01
999			_c22165 _d22165