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Marketing management: a South Asian perspective by
  • Kotler, Philip
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2013
Availability: Items available for loan: DRBRAC Library (25)Call number: 658.8 N4;Q2, ... Items available for reference: DRBRAC Library: Not for loan (2)Call number: 658.8 N4;Q2;6, ... Not available: DRBRAC Library: Checked out (1).

Rural marketing : challenges and opportunities by
  • Dinesh Kumar
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2017
Availability: Items available for loan: DRBRAC Library (5)Call number: 658.800954 Q7, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.800954 Q7;4.

Marketing management : Indian context* global perspective by
  • Ramaswamy, V S
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2018
Availability: Items available for loan: DRBRAC Library (4)Call number: 658.802 N0;Q8;1, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.802 N0;Q8;4.

Principles of marketing by
  • Gupta, C B
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sultan Chand & Sons 2013
Availability: Items available for loan: DRBRAC Library (7)Call number: 658.8 Q3;4, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.8 Q3;9. Not available: DRBRAC Library: Checked out (2).

Legends in marketing by
  • Monroe, Kent B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2011
Availability: Items available for reference: DRBRAC Library: Not for loan (7)Call number: RR 658.80092 Q1.1 -.7, ...

Advertising and promotion : an integrated marketing communications perspective by
  • Blech, George E
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill 2013
Availability: Items available for loan: DRBRAC Library (6)Call number: 659.1 Q3;2, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 659.1 Q3;4.

Social marketing: influencing behaviors for good by
  • Lee, Nancy R
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2012
Availability: Items available for loan: DRBRAC Library (2)Call number: 658.8 Q11, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.8 Q11;2.

Retail marketing in the modern age by
  • Chaudhary, Prashant
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2016
Availability: Items available for loan: DRBRAC Library (5)Call number: 658.87 Q6;1, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.87 Q6;5.

Text book on e-commerce : (text and cases) by
  • Misra, Anuranjan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi A K Publications 2010
Availability: Items available for loan: DRBRAC Library (10)Call number: 380.0285 Q02;6, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 380.0285 Q02;4.

social media marketing by
  • Tuten, Tracy L
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2015
Availability: Items available for loan: DRBRAC Library (3)Call number: 658.872 Q6;2, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.872 Q6;3.

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