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Marketing management: a South Asian perspective by
  • Kotler, Philip
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2013
Availability: Items available for loan: DRBRAC Library (25)Call number: 658.8 N4;Q2, ... Items available for reference: DRBRAC Library: Not for loan (2)Call number: 658.8 N4;Q2;6, ... Not available: DRBRAC Library: Checked out (1).

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Marketing management : Indian context* global perspective by
  • Ramaswamy, V S
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2018
Availability: Items available for loan: DRBRAC Library (4)Call number: 658.802 N0;Q8;1, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.802 N0;Q8;4.

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Kathghare mein by
  • Joshi,Ram Sharan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Saransh Prakashan 1995
Availability: Items available for loan: DRBRAC Library (1)Call number: H85.JSHx N5.

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Cases in marketing management by
  • Clow, Kenneth E, ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2012
Availability: Items available for loan: DRBRAC Library (2)Call number: 658.8 Q21, ...

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Advertising and promotion : an integrated marketing communications perspective by
  • Blech, George E
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill 2013
Availability: Items available for loan: DRBRAC Library (6)Call number: 659.1 Q3;2, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 659.1 Q3;4.

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Introduction to principles of marketing : for paper No. 5.1(b), Sem. V of B.Com. (CBCS) by
  • Chhabra, T N
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sun India Publications 2018
Availability: Items available for loan: DRBRAC Library (3)Call number: 658.8 Q72;1, ...

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Strategic marketing management : text and cases by
  • Gupta, S L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Atlantic Publishers 2009
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 P9.

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Textbook of marketing by
  • Blois, Keith, ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2008
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 P8.

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Retail management by
  • Bhatia, S C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Atlantic Publishers 2008
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.87 P81.

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Introduction to principles of marketing : for paper No. 5.1(b), Sem. V of B.Com. (CBCS) by
  • Chhabra, T N
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sun India Publications 2018
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 Q72.

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