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Marketing management: a South Asian perspective by
  • Kotler, Philip
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2013
Availability: Items available for loan: DRBRAC Library (25)Call number: 658.8 N4;Q2, ... Items available for reference: DRBRAC Library: Not for loan (2)Call number: 658.8 N4;Q2;6, ... Not available: DRBRAC Library: Checked out (1).

Rural marketing : challenges and opportunities by
  • Dinesh Kumar
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2017
Availability: Items available for loan: DRBRAC Library (5)Call number: 658.800954 Q7, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.800954 Q7;4.

Marketing management : Indian context* global perspective by
  • Ramaswamy, V S
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2018
Availability: Items available for loan: DRBRAC Library (4)Call number: 658.802 N0;Q8;1, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.802 N0;Q8;4.

Online marketing: a customer-led approach by
  • Gay, Richard
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2007
Availability: Items available for loan: DRBRAC Library (6)Call number: 658.872 P7;4, ...

Advertiding and integrated marketing communications by
  • Shah, Kruti
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill 2014
Availability: Items available for loan: DRBRAC Library (3)Call number: 659.1 Q4, ...

Principles of marketing by
  • Gupta, C B
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sultan Chand & Sons 2013
Availability: Items available for loan: DRBRAC Library (7)Call number: 658.8 Q3;4, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.8 Q3;9. Not available: DRBRAC Library: Checked out (2).

Legends in marketing by
  • Monroe, Kent B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2011
Availability: Items available for reference: DRBRAC Library: Not for loan (7)Call number: RR 658.80092 Q1.1 -.7, ...

Cases in marketing management by
  • Clow, Kenneth E, ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2012
Availability: Items available for loan: DRBRAC Library (2)Call number: 658.8 Q21, ...

Advertising and promotion : an integrated marketing communications perspective by
  • Blech, George E
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill 2013
Availability: Items available for loan: DRBRAC Library (6)Call number: 659.1 Q3;2, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 659.1 Q3;4.

Social marketing: influencing behaviors for good by
  • Lee, Nancy R
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2012
Availability: Items available for loan: DRBRAC Library (2)Call number: 658.8 Q11, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.8 Q11;2.

Retail marketing in the modern age by
  • Chaudhary, Prashant
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2016
Availability: Items available for loan: DRBRAC Library (5)Call number: 658.87 Q6;1, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.87 Q6;5.

Principles of marketing : based on the syllabus of B.Com.(Hons.) by
  • Chhabra, T N
Edition: 6th CBCS edition ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sultan Chand & Sons 2019
Availability: Items available for loan: DRBRAC Library (2)Call number: 658.8 658.8 Q9, ...

Introduction to principles of marketing : for paper No. 5.1(b), Sem. V of B.Com. (CBCS) by
  • Chhabra, T N
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sun India Publications 2018
Availability: Items available for loan: DRBRAC Library (3)Call number: 658.8 Q72;1, ...

Strategic marketing management : text and cases by
  • Gupta, S L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Atlantic Publishers 2009
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 P9.

Global marketing : contemporary theory, practice and cases by
  • Alon, Ilan
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Routledge Taylor & Francis 2017
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 Q71.

Textbook of marketing by
  • Blois, Keith, ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2008
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 P8.

social media marketing by
  • Tuten, Tracy L
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2015
Availability: Items available for loan: DRBRAC Library (3)Call number: 658.872 Q6;2, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.872 Q6;3.

Social marketing in India by
  • Deshpande, Sameer
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2013
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 Q31.

Advertising and personal selling by
  • Rajput, Namita
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Himalaya Publishing House 2010
Availability: Items available for loan: DRBRAC Library (2)Call number: 658.85 Q0, ...

Retail management by
  • Bhatia, S C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Atlantic Publishers 2008
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.87 P81.

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