Concept Building Approach to Advertising and Personal Selling by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India Cengage Learning 2022
Availability: Items available for loan: DRBRAC Library (4)Call number: 658.85 R2;2, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.85 R2;4.