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Consumer behaviour and branding : concepts, readings and cases : the Indian context by
  • Kumar, S Ramesh
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2009
Availability: Items available for loan: DRBRAC Library (3)Call number: 658.8342 P92, ...

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Advertising, Brands and Consumer Behaviour : The Indian Context by
  • Kumar, S Ramesh
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publication India Pvt. Ltd 2020
Availability: Items available for loan: DRBRAC Library (5)Call number: 658.8342 R0;1, ...

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