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Macmillan dictionary of marketing and advertising by
  • Baker, Michael J, ed
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London The Macmillan Press 1990
Availability: Items available for reference: DRBRAC Library: Not for loan (1)Call number: RR 658.8003 N0.

Dictionary of marketing by
  • Raj, Gagan, ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Himalaya Publishing House 1998
Availability: Items available for reference: DRBRAC Library: Not for loan (1)Call number: RR 658.8003 N8.

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