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Essence of services marketing by
  • Payne, Adrian
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 1993
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 N34.

Advertising and promotion : an integrated marketing communications perspective by
  • Blech, George E
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill 2013
Availability: Items available for loan: DRBRAC Library (6)Call number: 659.1 Q3;2, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 659.1 Q3;4.

Web advertising and online marketing: technologies and strategies for E-marketing by
  • Singh, P P, ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Deep & Deep Publications 2004
Availability: Items available for loan: DRBRAC Library (2)Call number: 658.800285 P4;1, ...

Social marketing: influencing behaviors for good by
  • Lee, Nancy R
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2012
Availability: Items available for loan: DRBRAC Library (2)Call number: 658.8 Q11, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.8 Q11;2.

Retail marketing in the modern age by
  • Chaudhary, Prashant
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2016
Availability: Items available for loan: DRBRAC Library (5)Call number: 658.87 Q6;1, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.87 Q6;5.

Fundamentals of retailing: text and cases by
  • Tripathi, Aditya P
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Himalaya Publishing House 2009
Availability: Items available for loan: DRBRAC Library (2)Call number: 658.87 P9;1, ...

Principles of marketing : based on the syllabus of B.Com.(Hons.) by
  • Chhabra, T N
Edition: 6th CBCS edition ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sultan Chand & Sons 2019
Availability: Not available: DRBRAC Library: Checked out (2).

Introduction to principles of marketing : for paper No. 5.1(b), Sem. V of B.Com. (CBCS) by
  • Chhabra, T N
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sun India Publications 2018
Availability: Items available for loan: DRBRAC Library (3)Call number: 658.8 Q72;1, ...

Consumer behavior by
  • Schiffman, Leon G
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education 2010
Availability: Items available for loan: DRBRAC Library (10)Call number: 658.8342 Q0;2, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.8342 Q0;4.

E-commerce: new vistas for business by
  • Chhabra, T N
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dhanpat Rai & Co 2004
Availability: Items available for loan: DRBRAC Library (3)Call number: 380.0285 P4;1, ...

Marketing research: an applied orientation by
  • Malhotra, Naresh K
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2011
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.83 N9;Q1.

Marketing management: an Indian perspective by
  • Varshney, R L
Edition: 2nd rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sultan Chand 2000
Availability: Items available for loan: DRBRAC Library (2)Call number: 658.800954 P0;1, ...

Marketing by
  • Grewal, Dhruv
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill 2016
Availability: Items available for loan: DRBRAC Library (4)Call number: 658.8 Q6;3, ...

Marketing management by
  • Sarangi, S K
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Asian Publishers 2009
Availability: Items available for loan: DRBRAC Library (5)Call number: 658.85 P91;4, ...

Marketing management: an Indian perspective :text and cases by
  • Maheshwari, Rajendra P
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi International Book House 2012
Availability: Items available for loan: DRBRAC Library (2)Call number: 658.800954 Q2;1, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.800954 Q2;2.

Marketing research: text with cases by
  • Nair, Suja R
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Himalaya Publishing House 2014
Availability: Items available for loan: DRBRAC Library (4)Call number: 658.83 Q4;3, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.83 Q4;4.

International marketing management: an Indian perspective by
  • Varsheny, R L
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sultan Chand 2000
Availability: Items available for loan: DRBRAC Library (4)Call number: 658.848 P0, ...

Strategic marketing management : text and cases by
  • Gupta, S L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Atlantic Publishers 2009
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 P9.

Marketing research : a global outlook by
  • Kumar, V
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2015
Availability: Items available for loan: DRBRAC Library (4)Call number: 658.83 Q5;1, ...

Marketing principles and practices by
  • Chunawalla, S A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Himalaya Publishing House 1997
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 N7. Not available: DRBRAC Library: Checked out (1).

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