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E-business and E-commerce management : strategy, implementation and practice by
  • Chaffey, Dave
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley (India) 2013
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.05 Q3.

Business Marketing by
  • Gross, Andrew C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi AITBS Publishers 1998
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8(3387) N81.

Tourism and development: design for ecological sustainability by
  • Sharma, J K, ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kanishka Publishers, Distributors 2007
Availability: Items available for loan: DRBRAC Library (1)Call number: 910 P72.

Tourism destination Management: principles and practices by
  • Raina, Abhinav Kamal
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kanishka Publishers 2010
Availability: Items available for loan: DRBRAC Library (1)Call number: 910.068 Q0.

Marketing management: analysis, planning, implementation, and control by
  • Kotler, Philip
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 1991
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 N15.

Global economic history: a very short introduction by
  • Allen, Robert C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2011
Availability: Items available for loan: DRBRAC Library (1)Call number: 330.9 Q1.

Principles Of Marketing by
  • Kotler, Philip
  • Armstrong, gary. Agnihotri, Prafulla Y
Edition: 17th
Publication details: Pearson India Education 2018
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 N14;Q8;1. Not available: DRBRAC Library: Checked out (1).

Innovative marketing by
  • Sandeep Kumar & Ajay Kumar
Publication details: A K Publications 2022
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 R2.

Success in marketing : know the mantras by
  • Nag, A
Publication details: Atlantic Publishers 2023
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.872 R3.

Fundamentals of digital marketing by
  • Patnaik, Janaki Ballav & Dash, Manjusmita
Publication details: Oxford Publishers & Distributors 2022
Availability: Items available for loan: DRBRAC Library (3)Call number: 658.872 R21, ...

Digital marketing : A practical approach by
  • Charlesworth, Alan
Edition: 4th
Publication details: Routledge : Taylor & Francis Group 2023
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.872 R31.

Digital marketing fundamentals by
  • Visser, Marjolein, Sikkenga & Berry, Mike
Edition: 2nd
Publication details: Noordhoff Uitgevers, Netherlands 2022
Availability: Not available: DRBRAC Library: Checked out (2).

Research methodology in marketing : Theory development, empirical approaches and philosophy of science considerations by
  • Eisend, Martin & Kuss, Aldred
Publication details: Springer Publishers 2019
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.80072 Q9.

Social media marketing Tuten, Tracy L and Solomon, Michael R by
  • Tuten, Tracy L
  • Solomon, Michael R
Edition: 3rd
Publication details: New Delhi Sage Publications 2020
Availability: Items available for loan: DRBRAC Library (2)Call number: 658.872 Q, ...

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