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Marketing in India: cases and readings by
  • Neelamegham, S
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House 2000
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.800954 N5:P0.

Marketing management: planning implementation and control - the Indian context by
  • Ramaswamy, V S
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi MacMillan India 1990
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.802 N0.

Basics of marketing management: theory and practice by
  • Rudani, R B
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi S Chand 2010
Availability: Items available for loan: DRBRAC Library (3)Call number: 658.8 Q01, ...

Economic impact of tourism development: an Indian experience by
  • Chattopadhyay, Kunal
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kanishka Publishers, Distributors 2004
Availability: Items available for loan: DRBRAC Library (1)Call number: 910.133054 P4.

Principles of marketing by
  • Kotler, Philip
  • Armstrong, GRay
  • Agnihotri, Prafulla Y
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2016
Availability: Items available for loan: DRBRAC Library (3)Call number: 658.8 N14;Q6;2, ...

Marketing research by
  • Burns, Alvin F
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2006
Availability: Items available for loan: DRBRAC Library (2)Call number: 658.83 P6, ...

Responsible Marketing by
  • Sandeep Kumar
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi A. K. Publications 2021
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 R1.

Tourism infrastructure development a: a sustainable approach by
  • Sharma, Manoj
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Anag Prakashan 2010
Availability: Items available for loan: DRBRAC Library (1)Call number: 910 Q0.

Dynamics of international relations: moving from international to global :theory and issues by
  • Gill, Parmjit Kaur
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Atlantic Publishers 2012
Availability: Not available: DRBRAC Library: Checked out (1).

Marketing Management by
  • Mamoria, C B
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Allahabad Kitab Mahal 1991
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 N13.

Services marketing: the Indian perspective text and readings by
  • Shanker, Ravi
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2002
Availability: Items available for loan: DRBRAC Library (2)Call number: 658.802 P2, ...

Manual for culturally adapted social marketing: health and population by
  • Epstein, T Scarlett, ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 1999
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 N91.

Advertising and personal selling by
  • Rajput, Namita
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Himalaya Publishing House 2010
Availability: Items available for loan: DRBRAC Library (7)Call number: 658.85 Q0, ...

Principles of marketing by
  • Kotler, Philip
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2001
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 N14;P1.

International marketing: including export management by
  • Cherunilam, Francis
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Himalaya Publishing House 1998
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.848 N8.

Marketing communications: an integrated approach by
  • Smith, P R
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2002
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.80014 P2.

Social marketing by
  • Jha, S M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Himalaya Publishing House 1999
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.8 N92.

Concept Building Approach to Digital Marketing : B. Com. (Hons), B.Com and B. B. A by
  • Kapoor, Neeru
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Cengage Learning 2022
Availability: Items available for loan: DRBRAC Library (3)Call number: 658.872 R2;1, ... Items available for reference: DRBRAC Library: Not for loan (1)Call number: 658.872 R2;3.

Retail management by
  • Bhatia, S C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Atlantic Publishers 2008
Availability: Items available for loan: DRBRAC Library (1)Call number: 658.87 P81.

Business-to-Business marketing by
  • Brennan, Ross
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2011
Availability: Items available for loan: DRBRAC Library (5)Call number: 658.848 Q1, ...

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