TY  - BOOK
AU  - Dayal, Manoj
TI  - Media metrics : an introduction to quantitative research in mass communication
SN  - 9789386062161
U1  - 302.230727 Q7;2 
PY  - 2017///
CY  - New Delhi
PB  - Sage Publications
KW  - Research methdologly
KW  - Mass communicataion
KW  - Title
ER  -