TY  - BOOK
AU  - Sengupta,Subroto
TI  - Brand positioning
SN  - 9780070581593
U1  - 658.827 P5;2 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Co.
KW  - Advertising
KW  - Brand promotion
KW  - Brand name products
ER  -