TY  - BOOK
AU  - Moriarty, Sandra
TI  - Advertising & IMC : principles and practice
SN  - 9789332574144
U1  - 659.1 Q6;8 
PY  - 2016///
CY  - New Delhi
PB  - Pearson Education
KW  - Advertising
KW  - Advertising - Management
KW  - Advertising.Mass media
ER  -