TY  - BOOK
AU  - Kumar, S Ramesh
TI  - Advertising, Brands and Consumer Behaviour : The Indian Context
SN  - 9789353883928
U1  - 658.8342 R0;4 
PY  - 2020///
CY  - New Delhi
PB  - Sage Publication India Pvt. Ltd
KW  - Consumer behavior
KW  - Consumer protection
ER  -