TY  - BOOK
AU  - Nair, Suja R
TI  - Consumer behaviour in Indian perspective: text and cases
U1  - 658.83420954 P1;Q0;1 
PY  - 2010///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - Consumer behaviour
KW  - Consumer behaviour-India-Case studies
ER  -