TY  - BOOK
AU  - Kumar, S Ramesh
TI  - Consumer behaviour and branding : concepts, readings and cases : the Indian context
SN  - 9788131722367
U1  - 658.8342 P92;2 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Consumer behavior
KW  - Consumer protection
ER  -