TY  - BOOK
AU  - Kumar, V
TI  - Marketing research : a global outlook
SN  - 9789351502487
U1  - 658.83 Q5;3 
PY  - 2015///
CY  - New Delhi
PB  - Sage Publications
KW  - Marketing
KW  - Marketing - Management
KW  - Marketing - Research
ER  -