TY  - BOOK
AU  - Maheshwari, Rajendra P
TI  - Marketing management: an Indian perspective :text and cases
SN  - 9381335390
U1  - 658.800954 Q2;2 
PY  - 2012///
CY  - New Delhi
PB  - International Book House
KW  - Management
KW  - Market
KW  - Marketing
KW  - Marketing - Management - India
ER  -