TY - BOOK AU - Chhabra, T N TI - Introduction to principles of marketing : for paper No. 5.1(b), Sem. V of B.Com. (CBCS) SN - 9789380674803 U1 - 658.8 Q72;3 PY - 2018/// CY - New Delhi PB - Sun India Publications KW - Marketing KW - Marketing management KW - Title ER -