TY  - BOOK
AU  - Lee, Nancy R
TI  - Social marketing: influencing behaviors for good
U1  - 658.8 Q11;2 
PY  - 2012///
CY  - New Delhi
PB  - Sage Publications
KW  - Marketing
KW  - Marketing environment
KW  - Marketing challenges
KW  - E-Marketing
KW  - Title
ER  -