TY  - BOOK
AU  - Schiffman, Leon G
TI  - Consumer behavior
SN  - 9789332555099
U1  - 658.8342 Q0;Q6;8 
PY  - 2016///
CY  - Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Market economy
KW  - Market-economy-Soceity
KW  - Consumer behavior
KW  - Consumer behavior Consumer behavior -Psychological aspects
ER  -