TY  - BOOK
AU  - Ramaswamy, V S
TI  - Marketing management: global perspective Indian context
SN  - 1259026418
U1  - 658.802 N0;Q3;7 
PY  - 2013///
CY  - New Delhi
PB  - MacMillan India
KW  - Marketing - Management - India
KW  - Marketing environment
KW  - Marketing challenges-India
ER  -