TY  - BOOK
AU  - McQuail, Denis
TI  - Mcquail's mass communication theory
SN  - 9788132105794
U1  - 070.1014 Q04;2 
PY  - 2010///
CY  - New Delhi
PB  - Sage Publications
KW  - Communication
KW  - Mass communicataion
ER  -