TY  - BOOK
AU  - Zimmerman, Alan
TI  - Business to business marketing management : a global perspective
SN  - 9780415537032
U1  - 658.804 Q3 
PY  - 2013///
CY  - New York
PB  - Routledge Taylor & Francis
KW  - Manageament
KW  - Marketing
ER  -