TY  - BOOK
AU  - Ramaswamy, V S
TI  - Marketing management: planning implementation and control - the Indian context
SN  - 0333924398
U1  - 658.802 N0;N5 
PY  - 1995///
CY  - New Delhi
PB  - MacMillan India Ltd.
KW  - Marketing - Management - India
ER  -