TY  - BOOK
AU  - Pettis, Chuck
TI  - Techno brands: how to create & use 'brand identity ' to market , advertise & sell technology products
SN  - 8176494801
U1  - 658.827 P4 
CY  - New Delhi
PB  - Viva Books,204
KW  - High technology - marketing
KW  - Brand name products
KW  - Technological innovations - Marketing
ER  -