TY  - BOOK
AU  - Sharma, Kavita
TI  - Advertising: planning and decision ,making
SN  - 8171949427
U1  - 659.1068 Q1 
PY  - 2011///
CY  - New Delhi
PB  - Taxmann Publications
KW  - Advertising
KW  - Planning
KW  - Decision making
KW  - Management
ER  -