TY  - BOOK
AU  - Mishra, M N
TI  - Sales promotion and advertising management
SN  - 817866383X
U1  - 658.82 N5;1 
PY  - 1995///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Sales promotion
KW  - Advertising - Management
KW  - Marketing
ER  -