TY  - BOOK
AU  - Etzel, Michael J
TI  - Marketing
SN  - 0070151563
U1  - 658.8 Q02 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing
KW  - Globalisation
KW  - Global marketing
KW  - Enterprenurship
ER  -