TY  - BOOK
AU  - Karunakaran, K
TI  - Marketing management: text and cases in Indian context
U1  - 658.8 Q2;1 
PY  - 2012///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - Management
KW  - Marketing
KW  - Marketing - Management
KW  - Marketing - Management - Case Studies
ER  -