TY  - BOOK
AU  - Parameswaran, M G
TI  - FCB-ULKA brand building advertising: concepts and cases
SN  - 9780070223943
U1  - 659.1 P11;1 
PY  - 2011///
CY  - New Delhi
PB  - McGraw Hill
KW  - Advertising
KW  - Title
ER  -