TY  - BOOK
AU  - Baker, Michael J, ed
TI  - Macmillan dictionary of marketing and advertising
SN  - 0333516042
U1  - RR 658.8003 N0 
PY  - 1990///
CY  - London
PB  - The Macmillan Press
KW  - Marketing - Dictionaries
KW  - Advertising - Dictionaries
ER  -