TY  - BOOK
AU  - Shah, Kruti
TI  - Advertiding and integrated marketing communications
SN  - 97812591026058
U1  - 659.1 Q4 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill
KW  - Advertising
KW  - Marketing
KW  - Communication
KW  - Communication in business
KW  - Title
ER  -