TY  - BOOK
AU  - Neelamegham, S
TI  - Marketing in India: cases and readings
U1  - 658.800954 N5:P0 
PY  - 2000///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Marketing-India-Case studies
KW  - Marketing-IndiaMarketing
KW  - Market surveys - India
KW  - Market economy
ER  -