Brand positioning (Record no. 8274)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00477nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2005 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070581593 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 P5;2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta,Subroto |
| 245 ## - TITLE STATEMENT | |
| Title | Brand positioning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw Hill Publishing Co. |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | PB |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 834 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand promotion |
| 9 (RLIN) | 6374 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 9 (RLIN) | 5958 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Exchange Rate | Total Checkouts | Full call number | Barcode | Date last seen | Net Price | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 27/09/2008 | Midas Publishing House | RS | 299.00 | 1.00000 | 658.827 P5;1 | 21625 | 17/10/2022 | 254.15 | 21/03/2008 | Books | 392 | |||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 27/09/2008 | Midas Publishing House | RS | 299.00 | 1.00000 | 1 | 658.827 P5;2 | 21626 | 15/04/2024 | 254.15 | 21/03/2008 | Books | 392 | ||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 27/09/2008 | Midas Publishing House | RS | 299.00 | 1.00000 | 658.827 P5 | 21624 | 17/10/2022 | 254.15 | 21/03/2008 | Books | 392 |