Marketing research: text with cases (Record no. 4973)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00443nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2014 xx 000 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 Q4;4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nair, Suja R |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: text with cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Himalaya Publishing House |
| Date of publication, distribution, etc | 2014 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 627 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing challenges-India |
| 9 (RLIN) | 7054 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market research |
| 9 (RLIN) | 9274 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Exchange Rate | Total Checkouts | Full call number | Barcode | Date last seen | Net Price | Bill Date | Koha item type | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 25/03/2015 | Himalaya Publishing House | RS | 290.00 | 1.00000 | 658.83 Q4;3 | 32511 | 17/10/2022 | 232.00 | 25/03/2015 | Books | ||||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 25/03/2015 | Himalaya Publishing House | RS | 290.00 | 1.00000 | 1 | 658.83 Q4;2 | 32510 | 31/05/2023 | 232.00 | 25/03/2015 | Books | 10/01/2023 | ||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 25/03/2015 | Himalaya Publishing House | RS | 290.00 | 1.00000 | 658.83 Q4;4 | 32512 | 17/10/2022 | 232.00 | 25/03/2015 | Reference Books | ||||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 25/03/2015 | Himalaya Publishing House | RS | 290.00 | 1.00000 | 1 | 658.83 Q4 | 32508 | 16/10/2023 | 232.00 | 25/03/2015 | Books | 10/01/2023 | ||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 25/03/2015 | Himalaya Publishing House | RS | 290.00 | 1.00000 | 658.83 Q4;1 | 32509 | 17/10/2022 | 232.00 | 25/03/2015 | Books |