Concept Building Approach to Advertising and Personal Selling (Record no. 3120)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00492nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2022 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789391566739 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.85 R2;4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapoor, Neeru |
| 245 ## - TITLE STATEMENT | |
| Title | Concept Building Approach to Advertising and Personal Selling |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India |
| Name of publisher, distributor, etc | Cengage Learning |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | (PB)xiv, 329 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 627 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 834 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Selling |
| 9 (RLIN) | 1627 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 7 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Exchange Rate | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Net Price | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 25/04/2022 | Gunja Book Service | RS | 399.00 | 1.00000 | 1 | 658.85 R2;2 | 43951 | 14/11/2024 | 07/10/2024 | 339.15 | 25/04/2022 | Books | 783/28/02/2022 | ||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 25/04/2022 | Gunja Book Service | RS | 399.00 | 1.00000 | 658.85 R2;4 | 43953 | 17/10/2022 | 339.15 | 25/04/2022 | Reference Books | 783/28/02/2022 | ||||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 25/04/2022 | Gunja Book Service | RS | 399.00 | 1.00000 | 2 | 658.85 R2;3 | 43952 | 24/04/2024 | 02/04/2024 | 339.15 | 25/04/2022 | Books | 783/28/02/2022 | ||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 25/04/2022 | Gunja Book Service | RS | 399.00 | 1.00000 | 2 | 658.85 R2;1 | 43950 | 24/01/2024 | 12/09/2023 | 339.15 | 25/04/2022 | Books | 783/28/02/2022 | ||||
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 25/04/2022 | Gunja Book Service | RS | 399.00 | 1.00000 | 2 | 658.85 R2 | 43949 | 30/01/2024 | 12/09/2023 | 339.15 | 25/04/2022 | Books | 783/28/02/2022 |