Techno brands: how to create & use 'brand identity ' to market , advertise & sell technology products (Record no. 17538)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8176494801 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 P4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pettis, Chuck |
| 245 ## - TITLE STATEMENT | |
| Title | Techno brands: how to create & use 'brand identity ' to market , advertise & sell technology products |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Viva Books,204 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | High technology - marketing |
| 9 (RLIN) | 2276 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 9 (RLIN) | 5958 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technological innovations - Marketing |
| 9 (RLIN) | 8596 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DRBRAC Library | DRBRAC Library | 05/08/2006 | 658.827 P4 | 16353 | 17/10/2022 | 17/10/2022 | Books |